What is the main concept of steering in real estate?

Steering in real estate refers to the unethical practice of channeling buyers toward or away from certain neighborhoods based on characteristics such as race, ethnicity, or socioeconomic status. The primary concern with steering is that it perpetuates segregation and discrimination within communities, limiting individuals' choices based on their identities.

By directing individuals to homogeneous neighborhoods, this practice undermines the principle of fair housing and violates various housing laws designed to ensure equal opportunity. In this context, the act of steering impacts the diversity of neighborhoods and reinforces existing social and economic divides.

In contrast, options regarding aggressive marketing, controlling property prices, or promoting diverse neighborhoods do not capture this discriminatory practice. They focus more on market dynamics and community attributes rather than the unethical behavior associated with steering.