What is the primary role of a real estate agent?

The primary role of a real estate agent is to facilitate transactions and provide guidance throughout the buying or selling process. This involves helping clients navigate the complexities of real estate transactions, including market analysis, pricing strategies, negotiation, and closing procedures. Real estate agents serve as intermediaries between buyers and sellers, ensuring that both parties understand the terms of the agreement and are protected during the transaction.

Agents also provide valuable insight into local markets, helping clients to make informed decisions based on current conditions, property values, and community features. Their expertise extends beyond mere transactions; they also offer advice on property improvements, staging for showings, and marketing strategies to attract potential buyers. This role is not limited to representing just one side—agents may represent buyers, sellers, or sometimes both in dual agency situations, making their role pivotal in achieving successful outcomes for their clients.